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Hello everyone and welcome back to English With Lucy.
In this lesson, we're going to talk about slang, abbreviations and idioms.
大家好，欢迎回到跟着Lucy学英语。
本节课中我们要讨论俚语、缩写词和习语。
I don't recommend that you use these in your CV cover letter or interview.
But it's important that you understand them and are prepared to use them if the company culture seems modern and relaxed.
我不建议你们在简历求职信或面试中使用它们。
但是如果公司文化比较现代和轻松，那么理解它们并做好使用它们的准备是很重要的。
Today I'm going to show you 10 slang e-mail abbreviations, 10 financial abbreviations and then six marketing abbreviations.
After that, we'll discuss 10 business idioms.
今天我要为你们展示10个日常电子邮件缩写词，1
0个财务缩写词，然后是6个营销缩写词。
那之后我们会讨论10个商务习语。
Let's begin with 10 slang e-mail abbreviations.
Number one, TBH or LBH.
我们先从10个日常电子邮件缩写词开始吧。
第一个，TBH或LBH。
These mean to be honest or let's be honest.
To be honest, let's be honest.
它们的意思是老实说或我们坦诚一点吧。
老实说，我们坦诚一点吧。
Let's be honest, the website is in need of an overhaul.
Number two, NBD, no big deal.
我们坦诚一点吧，网站需要大修。
第二个，NBD，没什么大不了。
No big deal. He can't come to the meeting but it's no big deal.
没什么大不了。
他不能来参加会议了，但是没什么大不了。
Number three V, this just means very.
I'm very interested in this business opportunity.
第三个，V，它的意思就是非常。
我对这个商业机会非常感兴趣。
Number four is def which means definitely.
He's def not attending the meeting.
第四个是def，意思是绝对地。
他绝对没有参加会议。
Number five, NSFW or SFW.
These mean not safe for work, not safe for work.
第五个，NSFW或SFW。
意思是不适用于工作安全，不适用于工作安全。
Or safe for 
work, safe for work.
For example, this attachment is not safe for work, open it when you are out of the office.
或者说适用于工作安全，适用于工作安全。
比如，这个附件不适用于工作安全，等你出了办公室再打开吧。
Number six, FYI, for your information.
For your information.
第六个，FYI，供你参考。
供你参考。
Now this one we do actually say in real life as FYI.
You'll hardly hear anyone saying for your information.
我们确实会在实际生活中把它说成FYI。
你基本上不会听到有人说for your information。
An example, FYI, I overheard that Claire is getting a promotion.
Number seven is OMW, on my way, on my way.
比如，供你参考，我偷听到Claire要升职了。
第七个是OMW，在路上，在路上。
For example, my train was late this morning but I'm on my way.
Number eight, OOO, this means out of office.
比如，我坐的火车今天早上晚点了，但是我已经在路上了。
第八个，OOO，它的意思是出外勤。
Out of office.
For example, I'm going to be out of office all of next week.
出外勤。
比如，我下周一整周都要出外勤。
Number nine, LMK, let me know. Let me know.
第九个，LMK，告知我。告知我。
Let 
me know if you'll be able to make it to the office party.
Number 10 is BRB, be right back, be right back.
如果你能来办公室聚会的话，请告知我。
第十个是BRB，马上就回，马上就回。
I have to shoot off somewhere, I'll be right back. In this part of the lesson, I'm going to discuss with you 10 financial abbreviations.
我要先去别的地方，我马上就回。
本节课的这部分，我要和你们一起讨论10个财务缩写词。
These aren't slang as such so you can use them in more formal e-mails.
Number one is FIFO, first in, first out.
它们没有那么俚语化，所以你们可以在更正式的电子邮件中使用它们。
第一个是FIFO，先进先出。
First in, first out. This has to do with inventory.
先进先出。这个跟库存有关。
It's basically saying when something is bought first, it's used first.
Number two, LIFO, this means last in first out.
基本上它的意思是说如果某物是先买进的，那么就先使用它。
第二个，LIFO，意思是后进先出。
This is the opposite of the previous where the last item bought is the first item used.
Number three ROI, return on investment.
这个跟上一个是相反的，指的是最后买的物品先使用。
第三个，ROI，投资收益率。
Return on investment, your return on investment is the calculation of how much money the company is making compared to how much money it's spending.
Number four, Q1, this means the first quarter.
投资收益率，你的投资收益率指的是公司赚的钱与公司花的钱之比的计算值。
第四个，Q1，意思是第一季度。
You can also have Q2, Q3, and Q4.
Each financial year is typically divided into four quarters.
你还可以说Q2，Q3和Q4。
每个财务年一般会被划分成四个季度。
Number five, YTD or MTD.
These mean year to date or month to date.
第五个，YTD或MTD。
意思是本年度截止至现在或本月截止至现在。
For example, the year to date return on the stock is eight percent.
Number six, one of my favourites actually is called TL; DR.
比如，本年度截止至现在，股票收益率是8%。
第六个，我最喜欢的就是TL；DR。
This means too long; didn't read.
If somebody sends you a really long e-mail and you don't have time to read it, you can say TL; DR.
意思是太长；未读。
如果有人给你发送了一封非常长的电子邮件，而你没有时间读它，那么你可以说太长；未读。
TL; DR, it was too long, I didn't read it.
Send me something shorter.
TL；DR，太长了，我还没看。
给我发一封短一点的。
Number seven is ETA, the estimated time of arrival.
For example, what's the ETA on that report?
第七个是ETA，预计到达时间。
比如，那份报告的预计到达时间是什么时候？
Number eight is EOD meaning end of day.
For example, I need that on my desk by end of day tomorrow.
第八个是EOD，意思是日结束。
比如，明天日结束前把它放在我桌上。
Number nine is FTE meaning full-time employee.
For example, Lucy is a full-time employee.
第九个是FTE，全职员工。
比如，Lucy是一个全职员工。
And number 10, our last financial abbreviation is PTO, meaning paid time off.
For example, please submit your PTO requests by Monday.
第十个，我们最后一个缩写词是PTO，意思是带薪休假。
比如，请在周一前提交你的带薪休假申请。
Now in this part of the lesson, I'm going to talk to you about 10 marketing related abbreviations.
Like the financial abbreviations, these are slightly more formal and you can use them in e-mails.
那么在本节课的这部分，我要跟你们讨论10个跟营销相关的缩写词。
跟财务缩写词一样，这些词稍微更正式一些，所以你们可以在电子邮件中使用它们。
Number one, B2B, B2B, this means business to business.
Number two, B2C, B2C, this means business to customer.
第一个，B2B，B2B，意思是企业对企业。
第二个，B2C，B2C，意思是企业对客户。
Number three is SEO, SEO, this means search engine optimization.
This means creating and structuring the content of your website so that it's more likely to show up high in search results when certain keywords and phrases are searched for.
第三个是SEO，意思说是搜索引擎优化。
它指的是创建并构建你网站的内容，这样如果某个关键词和短语被搜索的话，它更可能会出现在搜索结果的前面。
Number four, CR, conversion rate.
Conversion rate, the percentage of people that convert into paying customers.
第四个，CR，转换率。
折算率，指的是能够转化成消费客户的人数比例。
Number five CPC or cost per click.
This is your acquisition cost from a paid online advertising channel.
第五个，CPC或平均点击费用。
这个指的是某个付费在线广告频道的取得成本。
It's how much it costs to get somebody to click on your ad.
Number six, CTA, this means a call to action.
也就是说让某人点击你的广告所花费的钱数。
第六个，CTA，意思是行为召唤。
This is the part at the end, usually at the end of a blog post, e-mail, or sales page that tells you to do something.
For example, subscribe to English with Lucy, that's a really good CTA.
这个指的是最后的部分，往往是博文、电子邮件或销售页面的最后一部分，告诉你要做些事情。
比如，请订阅跟着Lucy学英语频道，这就是个非常好的行为召唤。
In this part of the lesson, I'm going to talk to you about 10 business idioms.
These are slang expressions that you might hear in the workplace or read in e-mails, let's get started.
本节课的这个部分，我要跟你们聊10个商务习语。
这些是你们可能会在工作场合听到或在电子邮件里看到的俚语化表达，我们开始吧。
Number one, "at the eleventh hour".
This means "at the last minute".
第一个，“在第十一个小时”。
它的意思是“在最后一刻”。
For example, he submitted the file at the eleventh hour.
Number two is "to get the ball rolling".
比如他在最后一课提交了文件。
第二个是“让球滚起来”。
This means "to start" or "to get started".
For example, let's get the ball rolling on this project.
意思是“开始”。
比如，我们开始这个项目吧。
Number three is "to think outside the box".
This means "to think differently".
第三个是“跳出盒子思考”。
意思是“以不同的方式思考”。
For example, I really think we need to think outside the box for this campaign.
Number four, "to touch base".
比如，我真的觉得我们应该以不同的方式西靠这个活动。
第四个，“触摸基座”。
This means "to speak".
For example, I'm going to touch base with the Regional Manager and see where he's at.
意思是“说话”。
比如，我要跟区域经理说话，看看他在哪。
Number five is "to circle back" which means "to meet again".
For example, tomorrow I'm going to circle back and see how she's getting on.
第五个是“转回来”，意思是“再见面”。
比如，明天我会再来，看看她进展如何。
Number six is "to have a lot on one's plate".
This means "to be very very busy".
第六个是“某人的盘子里有很多东西”。
意思是“非常非常忙碌”。
For example, don't talk to him about that just yet, he's got a lot on his plate.
Number seven is "an elephant in the room".
比如，别跟他谈那个了，他非常忙。
第七个是“房间里的大象”。
This is "a difficult subject".
For example, let's address the elephant in the room and discuss the redundancies.
这指的是“棘手的问题”。
比如，我们来处理棘手的问题吧，讨论裁员。
Number eight is "a no-brainer".
This means "a logical solution".
第八个是“不用动脑子的事情”。
意思是“合乎逻辑的解决方案”。
For example, the merger is a no-brainer.
Our budget will increase ten-fold.
比如，合并是理所当然的。
我们的预算会增加十倍。
Number nine is "to get back to the drawing board".
This means "to start again".
第九个是“回到画板”。
意思是“重新开始”。
For example, he doesn't like the draughts so we need to get back to the drawing board.
And the last business idiom is number 10, "to reach out".
比如，他不喜欢那个通风设施，所以我们需要重新开始。
最后一个商务习语是第十个，“伸出”。
This means "to contact someone".
For example, I'm going to reach out to the marketing department and devise a plan.
意思是“联系某人”。
比如，我要去联系营销部并设想出一个计划。
Now I'm going to test you on what you've learned from this lesson.
I'm going to show you an abbreviation.
现在我要测试你们这节课学了些什么。我要给你们看一个缩写词。
I'll give you some time to think about what it means and then I'll show you the answer.
Let's get started, number one, what does this mean?
我会给你们一些时间想想它的意思，然后我会揭晓答案。
我们开始吧，第一个，这个是什么意思？
The answer is no big deal, no big deal.
Number two, what does this one mean?
答案是没什么大不了，没什么大不了
。第二个，这个是什么意思？
The answer is the estimated time of arrival.
And how about this one?
答案是预计到达时间。
这个呢？
These mean year to date or month to date.
Number four, what does this one mean?
它们的意思是本年度截止至现在或本月截止至现在。
第四个，这个是什么意思？
This means a call to action.
Number five, what do you think about this one?
它的意思是行为召唤。
第五个，你认为这个是什么意思？
This means business to business.
Number six, what does this one mean?
它的意思是企业对企业。
第六个，这个是什么意思？
This means out of office, out of office.
Number seven.
它的意思是出外勤，出外勤。第七个。
PTO meaning paid time off.
Number eight, what does this mean?
PTO的意思是带薪休假。
第八个，这是什么意思？
These mean not safe for work or safe for work.
Number nine, what do you think about this one?
它们的意思是不适用于工作安全，或适用于工作安全。
第九个，你认为这个是什么意思？
FYI, for your information, for your information.
And number 10, what does this one mean?
FYI，供你参考，供你参考。
第十个，这个是什么意思？
V, this just means very.
That was the quiz, how did you do?
V的意思就是非常。
测试就到这，你们做的怎么样呢？
Make sure you share your scores in the comment section down below.
If you missed any, feel free to skip back and watch again.
请一定要在下面的评论区分享你们的分数。
如果你有不记得的，请随时往回跳转再看一遍。
That's it for this lesson.
I hope you enjoyed it and I hope you learnt something.
本节课就到这里。
我希望你们喜欢，希望你们有所得。
Don't forget to 
connect with me on all my social media.
I've got my Facebook, I've got my Instagram and I've got my Twitter.
别忘记在我所有的社交媒体上联系我。
我有脸书、INS、和推特。
And I shall see you soon for another lesson, muah.
我们下节课再见，么么哒。
