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The market investigation is indispensable to sales promotion. They are closely related as the lips and teeth, so to speak. What you produce is for sale on the market. It would be impossible to succeed in selling a product without first investigating the market.
In the international market, goods on sale coming from different countries and suppliers are always facing keen competition. Under such circumstances, they will try everything possible to familiarize themselves with the market conditions. In making investigations, we ought to get information about what similar items the competit
ors are offering on the market, what prices they are quoting (报价), what features their products have, who are their regular customers, etc. Then, how can we obtain such information?
There are many channels that we can make use of in doing this sort of work. The commercial counselor's offices of our embassies stationed abroad can help us in making market investigations. Nowadays, our import and export corporations send their trade groups abroad every now and then. One of their purposes is to make market surveys on the spot.
Certainly, face-to-face talks with foreign businessmen are also important channels to get market information. The Chinese Export Commodities Fairs and some other fairs of similar nature as well as visits of foreign businessmen provide us with such opportunities. Of course, there are some other ways of making market investigations.
11. In making market investigation , one should_________.
A. get enough information concernedB. advertise his products
C. produce high quality goodsD. none of the above
12. The word "indispensable" in the first line means_________.
A. impossibleB. essentialC. advisableD. available
13 Which of the following statements is not true?
A. The relationship between market investigation and sales promotion is just as that of the lips and teeth.
B. It is impossible to succeed in selling a product without market investigation.
C. There are various ways of making market investigation.
D. Production goes before market investigation.
14. Making market investigation is very important because_________.
A. in market, goods on sale are numerousB. every producer is facing keen competition
C. it can greatly promote salesD. all of the above
15. All the following are channels to get market information except _________.
A. to have commercial counselor’s office of our embassies stationed abroad
B. to promote the quality of our own products
C. to send trade groups abroad every now and then
D. to have face-to-face talks with foreign businessmen
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