- A+
课程代码：00888
一、 根据给出的汉语词义写出对应的英语词。该词的首字母已给出（10%， 每题0.5分）：
1.不必要的；剩下的adj. u________ 2.可行的adj. f________
3.作用n. a________ 4.行政官n. e________
5.闯入；侵扰v. i________ 6.估量n. e________
7.启示；教训v. e________ 8.技能员；技能师n. t________
9.出资n. i________ 10.改动；使习气v. a________
11.极点的；过火的adj. e________ 12.谈论n. c________
13.运动n. c________ 14.使符合标准v. s________
15.单独的adj. i________ 16.卖主；卖方n v________
17.参加；参加v. p________ 18.笔直的；直立的adj. v________
19.幸存；比…龟龄v. s________ 20.一切权的adj. p________
二、请写出下列英语单词或术语的汉语意义（10%， 每题0.5分）：
1.customer care
2.customer relation management
3.customer support
4.Database
5.data collection
6.Cyber Cash
7.customers buying preference
8.database management systems
9.on-line order
10.maximum value
11.ineffective error messages
12.in vain
13.e-money
14.field technician
15.Image Search Engine
16.Federal Express
17.electronic statements
18.e-commerce site
19.do the trick
20.directory
三、根据英语句子的意思，请用括号内词的恰当方法填空（10%， 每题1分）：
1. It‘s a（n） ________（economic） to buy good shoes； they cost more， but they last much longer than cheap ones.
2. It‘s about ________（streamline） your current business processes to improve operating efficiencies.
3. Miss Jones is a good teacher who can ________（motivation） her students to work harder.
4. My aunt‘s unexpected________（arrive） threw me into utter confusion.
5. Non-EEC countries pay a higher ________（different） tariff.
6. Often， the consumer‘s credit card can be billed________（direct）。
7. Our office is________（locate） at the end of the road.
8. People questioned the ________（consistent）of the administration‘s actions with its stated policy.
9. Public attention at the moment is________（focus） on the problem of industrial relations.
10. Searching by keyword is the most common method of________（use） a search engine.
四、根据英语句意，从每一句下面的A，B，C，D中选择正确的言语分配（20%， 每题1分）：
1. However hard I tried， I could not possibly get the car ________.
A. going B. go C. gone D. to be going
2. I like reading novel ________ TV.
A. rather than to watch B. more than to watch
C. more than watching D. than watching
3. We can visit your company on Monday or Tuesday； our plans are fairly ________.
A. flexible B. elastic C. supple D. compliant
4. Everything seems all right， ________？
A. doesn‘t it B. don’t they C. won‘t it D. hasn’t they
5. Do sit down， ________？
A. shall I B. will you C. would you D. won‘t you
6. The hot water ________ my pullover.
A. shrank B. withdrew C. wither D. retreated
7. All of my efforts to ________ peace failed.
A. reserve B. contribute C. persist D. preserve
8. You should sign a contract to make your job situation ________.
A. normal B. common C. regular D. usual
9. ________ all behavior is learned behavior is a basic assumption by solid scientists.
A. Nearly B. That nearly C. It is nearly D. When nearly
10. This should be ________ in mind.
A. born B. beared C. borne D. held
11. Those who don‘t work hard at English ought to _______.
A. criticize B. be criticized
C. have been criticized D. be criticizing
12. This is the hour ________ the place is always full of women and children.
A. that B. when C. where D. how
13. The reason I‘m so late is ________ on the way.
A. my car breaks down B. that my car broke down
C. due to my car breaking down D. because of my car breaking down
14. ________ we think of Rose， we have to admit that he‘s a highly competent man.
A. Which B. Whichever C. What D. Whatever
15. I was greatly shocked by the way ________ things were done there.
A. how B. that C. as D. which
16. For my part， I have not the slightest doubt ________.
A. either as to his courage or his honesty
B. as to either his courage or his honesty
C. as to either his courage or as to his honesty
D. either his courage or as to his honesty
17. An iron and steel works， together with some satellite factories， ________ to be built here.
A. is B. are C. have D. has been
18. Ten dollars ________ as much as it used to.
A. don‘t buy B. doesn’t buy C. didn‘t buy D. couldn’t buy
19. Once upon a time， ________ known by the name of Joe Beef.
A. lived there a man B. a man there lived
C. there lived a man D. a man lived there
20. ________ in my present work， I would be quite willing to do what you ask me to.
A. Were I not engaged B. I were not engaged
C. Engaged I were not D. Were not I engaged
五、完形填空（20%）：
I. 从所给的选择项中选择一个最佳选项（ 每题0.5分）。
A penguin （企鹅） is an unusual bird that stands upright 1 short legs and walks with an amusing， clumsy waddle. Penguins live in the 2 half of the world. Several kinds live on the frozen ice of the Antarctic. 3 are located 4 north in areas touched by cold ocean 5 that 6 in Antarctica. Penguins are popular attractions on zoos 7 are difficult to keep in captivity because they 8 diseases easily.
Penguins lost the ability to fly 9 years ago 10 their wings developed 11 flippers（鳍）which serve 12 paddles（桨） in the water. These flippers， along with webbed （退化的） feet， 13 penguins fantastic swimmers and divers. Their short， 14 feathers form a waterproof coat， and thick layers of fat keep them 15 cold weather.
Penguins eat fish， and spend much of 16 lives in Antarctic waters， but lay eggs and 17 their young on 18 . While on land they make their nests in enormous colonies called rookeries. A single rookery may contain as 19 as a million penguins. Most species make their nests on 20 ground， and lay their eggs in shallow hollows scraped in the icy dirt. Some of the species lay eggs in tunnels dug in the ground.
1.A. on B. with C. over D. against
2.A. south B. north C. southern D. northern
3.A. Some B. Other C. Others D. Few
4.A. further B. farther C. most D. more
5.A. currents B. waters C. stream D. tide
6.A. originate B. appear C. initiate D. rise
7.A. and B. that C. but D. yet
8.A. hold B. stop C. spread D. catch
9.A. million of B. A million of C. millions of D. millions
10.A. that B. which C. so D. when
11.A. as B. on C. into D. towards
12.A. for B. at C. as D. of
13.A. create B. prove C. increase D. cause
14.A. thick B. fat C. thin D. large
15.A. in B. for C. from D. against
16.A. its B. them C. you D. its
17.A. rise B. bring C. stand D. grow
18.A. earth B. land C. band D. ground
19.A. many B. few C. far D. long
20.A. open B. bald C. cold D. bare
II. 鄙人列课文片段中填入遗失的词（ 每题1分）。
To create such an environment， messages and screens of data pop between managers， based 1 rules established in the software by the users. Arranging this interaction 2 teach you lessons in how your company actually works， and it often calls 3 customized software. The lines between departments are different on many companies， 4 you want the software to match your business. Choosing a CRM solution is also an opportunity to 5 your business practices.
Classic CRM grew out of benefits that companies 6 Digital， IRM， and Xerox found in exchanging customer information 7 field technicians and sales groups. They abandoned carbon??paper forms and dove into e-mail and automated 8 in the early 1999s. Field support for sales and service employees 9 still an important CRM driver， but the tools now include browser??equipped phones and laptops using VPN links 10 large database systems.
六、阅览下列短文，从每个疑问后的A， B， C， D 中选出一个最佳答案（10%， 每题1分）：
（1）
The book is divided into four parts. The first part is the foundation for all your online activities. It introduces the reader to the basic concepts of the Internet and how to do business via the Internet. It takes both， technology and business， into consideration and does not forget to talk about the legal aspects of doing business via the Internet. Finally it explains how marketing on the Web should be done in order to be successful. Without marketing your online business will lack the visibility it requires to succeed.
The second part talks about how e-business applications are used for Internet， Internet or Extranet based applications. It looks at the questions from all perspectives， client software， middleware， and back-end systems. Using this information you are prepared to go online and discover other businesses， what they offer and how they did it.
The third part explains the technologies that are below your applications. This is done from a technical point of view as well as a business point of view， in order to show you the business cases that are viable right now. Each chapter contains a set of business cases that are evaluated and it is explained how Internet technologies help to resolve issues with the business cases or how to extend one‘s business through new technology.
The fourth part is an outlook into the future of electronic business and gets into more detail on how software and hardware will be developed in the future. The Open Source model is explained about how pervasive computing has been implemented.
Appendix A offers a glossary of e-business terms， which were used throughout the book. In case you do not understand a certain term， have a look here. Appendix B describes how a business can be moved to the Internet and what is required to do so. It does not only list the ideas， the required hardware and software， but goes also into detail regarding the costs and the benefits. Appendix C is a short list of my favorite web sites， ordered by subject areas.
1. The passage is most probably taken from ________.
A. an introduction to a book about e-business
B. one part of a chapter in book ab
out e-business
C. an introduction to a book about computer software
D. one part of a chapter in a book about e-business
2. If one wants to get some information about e??business terms， he may best read ________.
A. Part One B. Appendix A
C. Appendix B D. Appendix C
3. If one wants to get some knowledge about how to communicate through Internet， he may best read ________.
A. Part One B. Part Two C. Part Three D. Part Four
4. If one wants to get some e??business cases， he may best read ________.
A. Part One B. Part Two C. Part Three D. Part Four
5. What is the best title for this passage？
A. Who should read the book？
B. Business on the net today.
C. How to do business through Internet.
D. The organization of the book.
（2）
The impact of e-commerce is happening in phases. In its first phase （1994—1997）， e-commerce was about presence： making sure that everybody had a Web site， meeting the demand that every company， large or small， get out there and have at least something on the Internet. People weren‘t quite sure why they were doing it， but they knew that they had to have an online presence.
The second phase （1997—2000） of e-commerce was about transactions??buying and selling over digital media. The focus in this phase was on order flow and gross revenue. Some of that was the matching of buyers and sellers who never would have found each other in the past. Some of it was simply taking transactions that would have been done through paper purchase orders and saying that this business was done on the Internet， although the meaning of that change was quite insignificant. But in this phase， the announcements were all about order flow at any cost： why-sell-it-when-you-can-give-it-away business models.?? As a result， many of the first movers in this phase such as Value America， are either gasping， have gasped their last breath， or are flailing about in a sea of red ink.
Today， e-commerce is entering the third phase （2000-？）， with a focus on how the Internet can impact profitability. And profitability is not about increasing gross revenues but rather increasing gross margins. We call this phase e-business， and it includes all the applications and processes enabling a company to service a business transaction. Thus， e-business is not just about e-commerce transactions or about buying and selling over the Web： it‘s the overall strategy of redefining old business models， with the aid of technology， to maximize customer value and profits. To paraphrase Business Week： “Forget B2B and B2C， E-business is about P2P—path to profitability.”
6. Between 1994 and 1997， companies built their Web sites mainly because they________.
A. wanted to find more customers B. had no other things to do
C. wanted to show their existence on Internet D. felt the Internet was quite interesting
7. In the second phase of e-commerce， companies were satisfied that they ________.
A. have built their own Web sites on Internet
B. have taken some transactions through Internet
C. took transactions through paper purchase orders
D. take transactions through paper purchase orders
8. What does “the first movers” （para. 2） most probably mean？
A. he first motivations for the companies to take e-commerce.
B. The earliest transformation of transactions from paper orders to e-commerce.
C. The first companies that have failed in the field of e-commerce.
D. The earliest companies that get involved in e-commerce.
9. The earliest e-commerce began in the year of ________.
A. 1994 B. 1997 C. 1999 D. 2000
10. What does the last sentence in the passage most probably mean？
A. B2B and B2C are no longer suitable e-business models.
B. The aim of taking e-business is to earn more profit.
C. E-business is by no means a good way of getting profit
D. P2P is the most suitable e-business model.
七、英译汉，阅览下面的短文，然后将划线的语句翻译成汉语（10%， 每题2分）：
（请将译文写在答题纸上）
（1） Communication can be the most critical aspect of whether a change strategy will succeed or fail. The degree to which information flows down through the organization can influence how well the change vision is understood and embraced. It can impact the values， behaviors and mindset of the workforce. It can either clarify or muddle a company‘s organizational structure and employee roles and it can enhance or detract from the culture the leadership is trying to maintain.
（2）Executives who have successfully led change efforts advocate in-person discussions and meetings as the most effective communication vehicles.
（3） The degree to which information is shared across the organization can impact speed and flexibility tremendously. Lateral communication provides tools to take action. Continuous innovation， a critical element of e-business strategy， is at the mercy of an organization‘s communication structure.
（4） In today‘s business environment， the challenge associated with communication is not simply one of volume. Instead， it is the need to reach the target audience （both internal and external ） with messages that include strategic， tactical and “WIIFM” elements. In the e-business environment， building a relationship with customers is critical， and this cannot be achieved without hearing their suggestions， needs and desires. To be effective for internal audiences， communication must share what is and what is not changing.
（5） Communication builds commitment， and is the key to overcoming resistance to the change.
8、汉译英， 请把下列汉语句子翻译成英语 （10%， 每题2分）
（请将译文写在答题纸上）
1. 客户效能现已是并将持续是一个首要的竞赛要素。（competitive factor）
2. 一初步，这个公司没有打点和事务方案，到如今中止悉数发展顺畅。（in place）
3. 咱们在出售厂家的婴儿产品的一起也供给日子方法和安康方面的信息。（along with）
4. 如今，这家公司在刚刚树立自个的网站之后，正在寻求在其他玩具制造商早年失利过的网上玩具商务中获得成功。（where）
5. 咱们要在启航前把悉数方案好。（ plan out ）
